Stars & Guitars

Brand Re-Design. 2023.

Stars & Guitars is an annual country music event presented by WKML 95.7, bringing together country artists on a single acoustic stage for an intimate live performance experience.

This rebrand was led in collaboration with a team of four designers, focusing on creating a visual identity rooted in familiarity and nostalgia. The design system draws from light-wash denim, leather patchwork, and bold red graphic accents to reflect the feeling of a well-worn, personalized jean jacket—comfortable, accessible, and distinctly country. The result balances tradition with a modern edge, aligning the event’s acoustic, community-driven tone with a refreshed and cohesive visual identity.

Contributers
Chris Rodriguez

Mackenzie Kandil
Jaianna McCants