ABBY MEYER DESIGN

505 Photography is a new high-end family photography business based in Durham, NC.​

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Working with my client, we wanted branding that felt expensive, but that kept it modern and fresh. I leaned into the airy feeling that was captured in their photography. Since our goal was to keep this design simple and clean, the subtleties were of the utmost importance. I put special attention to detail on the subtle hue shifts in the color palette, as well as typography kerning and spacing.