505 Photography

Brand Design. 2023.

505 Photography is a high-end family photography studio based in Durham, NC.

The branding was developed to feel elevated and premium while maintaining a modern, understated tone. Drawing from the airy, natural quality of the photography, the identity was kept intentionally minimal, with a focus on subtle detail rather than heavy visual elements. Particular attention was given to color nuance, typographic spacing, and kerning to ensure a refined and cohesive system across applications.