Abby Meyer Design

Branding Design, POP & E-Commerce Gallery Images. 2025.

 

Frigidaire’s Professional "Golden" refrigerator project marked the first opportunity to meaningfully evolve the Frigidaire Professional visual identity beyond its existing bare-bones application. The goal was to introduce a more refined and flexible system of brand elements that could better support premium product storytelling while staying consistent with the broader Frigidaire Professional language.

​

This was achieved through a full suite of POP materials and ecommerce assets, including five total POP pieces and a curated selection of three ecommerce images. Across both, new graphic elements and layout approaches were developed to strengthen hierarchy, improve clarity, and elevate the overall brand presence within retail and digital environments.

​​

​​