Abby Meyer Design

Branding Design, POP & E-Commerce Gallery Images. 2025-2026.

 

Frigidaire’s Stone Baked Pizza mode brings high-heat, oven-style pizza baking into the home appliance space, positioned as a premium feature across both Gallery and Professional product lines. As the feature expanded, the challenge was maintaining a consistent brand expression while adapting to two distinct visual systems within the Frigidaire ecosystem.

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This project extends the Gallery branding into Frigidaire Professional through POP, ecommerce assets, and a supporting instructional booklet. It focuses on refining the Professional pizza experience to feel cohesive, elevated, and aligned with the Pro brand while still emphasizing clarity, appetite appeal, and usability.